Contrary: it means opposed, opposite in nature, altogether different. Differences can be a source of strength, self-confidence, and focus. Several American Indian tribes had warrior societies called “Contraries” or “Contrary Warriors.” The con- traries were different in nature as well as in action, and were thought of as the “wise ones.” While working in the automobile business al1 f his adult life, Mark Tewart observed and studied the most successful dealers in the business—today’s “wise men and women.” He found that the most successful took a contrarian approach to selling auto- mobiles. They were different from the average salesperson, and their differences brought them success. Following the norm, and doing what everybody else does seldom leads to riches. Mark came to realize this, and designed an educational workshop for todays more complex and challeng- ing marketplace.

“High Performance Selling: The Contrarian Auto Concepts Workshop” is being offered in several cities this year. We invite you to participate in this dynamic workshop and directly experience its benefits. You and your colleagues who attend wil1 see the results—immediately, and over the long term. You’ll experience concrete improvements in every area of the sales process, from your ability to effectively communicate with the customer, to a dramatic increase in your bottom line.

In short, this workshop provides the latest, cutting- edge techniques to help you excel in your profes- sion. The Contrarian approach is the product of long-term, careful observation of this industry’s top performers. You’ll see results. And we’ll guarantee a ful1 refund of your investment if you aren’t totally satisfied. Act now! Space is limited. Register your- self—and a team of key people—today!