Kill the Wolf

What’s the common image of a salesperson? The big bad wolf. The big bad wolf seeks and destroys. It’s a predator who pounces on its prey, eats the weak and leaves a bloody mess behind. This image makes the job of salespeople a lot harder than it should be. The good news is that this…

Are You Boring?

You probably answered “no”. Who wouldn’t? I wonder how your customers would answer that question. Do your customers think you, your product and your business are boring? People want to be entertained. Entertainment = Sales. Boring = Broke. Your customers get their news from FOX News and USA Today, their food from drive-thurs, their coffee…

The Most Important Customer

Customer service is false propaganda. Before you think I am nuts, let me explain. The factory gives customer service surveys and dealerships give customer surveys. Everyone seems to talk about Customer Satisfaction Indexes. Measuring your success and failure is obviously important. However, is customer service really about numbers? In customer service, the most important customers…